the history of microsoft word Essay Example

the history of microsoft word Essay Example the history of microsoft word Essay the history of microsoft word Essay From Wikipedia, the free encyclopedia The first version of Microsoft Word was developed by Charles Simonyi and Richard Brodie, former Xerox programmers hired by Bill Gates and Paul Allen in 1981. Both programmers worked on Xerox Bravo, the first Microsoft WYSIW{Gword processor. The first Word version, Word 1. 0, was released in October 1983 for Xenix and MS- DOS; it was followed by four very similar versions that were not very successful. The first Windows version was released in 1989, with a slightly improved interface. When Windows 3. 0 was released in 1990, Word became a huge commercial success. Word for Windows 1. 0 was followed by Word 2. 0 in 1991 and Word 6. 0 in 1993. Then it was renamed to Word 95 and Word 97, Word 2000 and Word for Office XP (to follow Windows commercial names). With the release of Word 2003, the numbering was again year-based. Since then, Word 2007, Word 2010, and most recently, Word 2013 have been released for Windows. In 1986, an agreement between Atari and Microsoft brought Word to the Atari ST. I] The Atari ST version was a translation of Word 1. 05 for the Apple Macintosh; however, it was released under the name Microsoft Write (the name of the word processor included with Windows during the 80s and early 90s). [2][3] Unlike other versions of Word, the Atari version was a one time release with no future updates or revisions. The release of Microsoft Write was one of two major PC applications that were released for the Atari ST (the other application being WordPerfect) . Microsoft Write was released for the Atari ST in 1988. Contents [hide] 1 word 1990 to 1995 2 word 97 3 word 98 4 word 2001 mord X 5 word 2002,xp 6 word 2003 7 word 2004 8 word 2007 9 word 2008 10 word 2010 11 word 2011 12 word 2013 3 See also 14 Further reading 1 5 References 16 External links word 1990 to 1995tedit] The very first version of Word for Windows was released in 1989 at a price of US$495. [4] With the release of Windows 3. 0 the following year, sales began to pick up (Word for Windows 1. 0 was designed for use with Windows 3. , and its performance was poorer with the versions of Windows available when it was first released). The failure of WordPerfect to produce a Windows version proved a fatal mistake. It was version 2. 0 of Word, however, that firmly established Microsoft Word as the market leader. 5] The early versions of Word also included copy protection mechanisms that tried to detect debuggers, and if one was found, it produced the message The tree of evil bears bitter fruit. Now trashing program disk. and performed a zero seek on the floppy disk (but did not delete its contents). 6][7][8] After MacWrite, Word for Macintosh never had any serious rivals, although programs such as Nisus Writer provided features such as non-continuous selection, which were not added until Word 2002 in Office XP. In addition, many users[who? ] complained that major pdates reliably came more than two years apart, too long for most business users at that time. Word 5. 1 for the Macintosh, released in 1992, was a very popular word processor, owing to its elegance, relative ease of use and feature set. However, version 6. 0 for the Macintosh, released in 1994, was widely derided, unlike the Windows version. It was the first version of Word based on a common code base between the Windows and Mac versions; many accused it of being slow, clumsy and memory intensive. In response to user requests, Microsoft offered a free downgrade to Word 5. 1 for dissatisfied Word 6. 0 purchasers. [citation needed] With the release of Word 6. 0 in 1993 Microsoft again attempted to synchronize the version numbers and coordinate product naming across platforms; this time across the three versions for DOS, Macintosh, and Windows (where the previous version was Word for Windows 2. 0). There may have also been thought given to matching the current version 6. 0 of WordPerfect for DOS and Windows, Words major competitor. However, this wound up being the last version of Word for DOS. In addition, subsequent ersions of Word were no longer referred to by version number, and were instead named after the year of their release (e. g. Word 95 for Windows, synchronizing its name with Windows 95, and Word 98 for Macintosh), once again breaking the synchronization. When Microsoft became aware of the Year 2000 problem, it released the entire DOS port of Microsoft Word 5. instead of getting people to pay for the update. As of June 2013, it is still available for download from Microsofts web site. [9] Word 6. 0 was the second attempt to develop a common code base version of Word. The first, code-named Pyramid, had been an attempt to completely rewrite the existing product. It was abandoned when it was determined that it would take the development team too long to rewrite and then catch up with all the new capabilities that could have been added in the same time without a rewrite. Supporters of Pyramid claimed that it would have been faster, smaller, and more stable than the product that was eventually released for Macintosh, and which was compiled using a beta version of Visual C++ 2. 0 that targets the Macintosh, so many optimizations have o be turned off (the version 4. 2. 1 of Office is compiled using the final version), and sometimes use the Windows API simulation library included. [10] Pyramid would have been truly cross-platform, with machine-independent application code and a small mediation layer between the application and the operating system. More recent versions of Word for Macintosh are no longer ported versions of Word for Windows, although some code is often appropriated from the Windows version for the Macintosh version. [citation needed] Later versions of Word have more capabilities han merely word processing. The drawing tool allows simple desktop publishing operations, such as adding graphics to documents. Collaboration, document comparison, multilingual support, translation and many other capabilities have been added over the years. citation needed] Word 97[edit] Word 97 had the same general operating performance as later versions such as Word 2000. This was the first copy of Word featuring the Office Assistant, Clippit, which was an animated helper used in all Office programs. This was a takeover from the earlier launched concept in Microsoft Bob. Word 98[edit] Word 98 for the Macintosh gained many features of Word 97, and was bundled with the Macintosh Office 98 package. Document compatibility reached parity wi th Office 97 and Word on the Mac became a viable business alternative to its Windows counterpart. Unfortunately, Word on the Mac in this and later releases also became vulnerable to future macro viruses that could compromise Word (and Excel) documents, leading to the only situation where viruses could be cross-platform. A Windows version of this was only bundled with the Japanese/Korean Microsoft Office 7 Powered By Word 98 and could not be purchased separately. Word 2001 mord xcedit] Word 2001 was bundled with the Macintosh Office for that platform, acquiring most, if not all, of the feature set of Word 2000. Released in October 2000, Word 2001 was also sold as an individual product. The Macintosh version, Word X, released in 2001, was the first version to run natively on (and required) Mac OS X. Word 2002/XP[edit] See also: Microsoft Office XP Word 2002 was bundled with Office XP and was released in 2001. It had many of the same features as Word 2000, but had a major new feature called the Task Panes, hich gave quicker information and control to a lot of features that were before only available in modal dialog boxes. One of the key advertising strategies for the software was the removal of the Office Assistant in favor of a new help system, although it was simply disabled by default. Word 2003[edit] See also: Microsoft Office 2003 For the 2003 version, the Office programs, including Word, were rebranded to emphasize the unity of the Office suite, so that Microsoft Word officially became Microsoft Office Word. Word 2004[edit] A new Macintosh version of Office was released in May 2004. Substantial cleanup of he various applications (Word, Excel, PowerPoint) and feature parity with Office 2003 (for Microsoft Windows) created a very usable release. Microsoft released patches through the years to eliminate most known macro vulnerabilities from this version. While Apple released Pages and the open source community created NeoOffce, Word remains the most widely used word processor on the Macintosh. Word 2007[edit] See also: Microsoft Office 2007 The release includes numerous changes, including a new XML-based file format, a redesigned interface, an integrated equation editor and bibliographic management. Additionally, an XML data bag was introduced, accessible via the object model and file format, called Custom XML this can be used in conjunction with a new feature called Content Controls to implement structured documents. It also has contextual tabs, which are functionality specific only to the object with focus, and many other features like Live Preview (which enables you to view the document without making any permanent changes), Mini Toolbar, Super-tooltips, Quick Access toolbar, SmartArt, etc. Word 2007 uses a new file format called docx. Word 2000-2003 users n Windows systems can install a free add-on called the Microsoft Office Compatibility Pack to be able to open, edit, and save the new Word 2007 files. [11]Alternatively, Word 2007 can save to the old doc format of Word word 2008[edit] See also: Microsoft Office 2008 for Mac Word 2008 was released on January 1 5, 2008. It includes some new features from Word 2007, such as a ribbon-like feature that can be used to select page layouts and insert custom diagrams and images. Word 2008 also features native support for the new Office Open XML format, although the old doc format can be set as a default. 4] word 201 ocedit] See also: Microsoft Office 2010 word 2011 [edit] See also: Microsoft Office for Mac 2011 word 2013[edit] The release of Word 2013 has brought Word a cleaner look and this version focuses further on Cloud Computing with documents being saved automatically to SkyDrive. If enabled, documents and settings roam with the user. Other notable features are a ne w read mode which allows for horizontal scrolling of pages in columns, a bookmark to find where the user left off reading their document and opening PDF documents in Word Just like Word content. See also[edit]

Macrophagesâ€Germ-Eating White Blood Cells

Macrophages- Germ-Eating White Blood Cells Macrophages are immune system cells that are vital to the development of non-specific defense mechanisms that provide the first line of defense against pathogens. These large immune cells are present in nearly all tissues and actively remove dead and damaged cells, bacteria, cancerous cells, and cellular debris from the body. The process by which macrophages engulf and digest cells and pathogens is called phagocytosis. Macrophages also aid in cell mediated or adaptive immunity by capturing and presenting information about foreign antigens to immune cells called lymphocytes. This allows the immune system to better protect against future attacks from the same invaders. In addition, macrophages are involved in other valuable functions in the body including hormone production, homeostasis, immune regulation, and wound healing. Macrophage Phagocytosis Phagocytosis allows macrophages to get rid of harmful or unwanted substances in the body. Phagocytosis is a form of endocytosis in which matter is engulfed and destroyed by a cell. This process is initiated when a macrophage is drawn to a foreign substance by the presence of antibodies. Antibodies are proteins produced by lymphocytes that bind to a foreign substance (antigen), tagging it for destruction. Once the antigen is detected, a macrophage sends out projections which surround and engulf the antigen (bacteria, dead cell, etc.) enclosing it within a vesicle. The internalized  vesicle containing the antigen is called a phagosome. Lysosomes within the macrophage fuse with the phagosome forming a phagolysosome. Lysosomes are membranous sacs of hydrolytic enzymes formed by the Golgi complex that are capable of digesting organic material. The enzyme content of the lysosomes is released into the phagolysosome and the foreign substance is quickly degraded. The degraded material is th en ejected from the macrophage. Macrophage Development Macrophages develop from white blood cells called monocytes. Monocytes are the largest type of white blood cell. They have a large, single nucleus that is often kidney-shaped. Monocytes are produced in bone marrow and circulate in the blood anywhere from one to three days. These cells exit blood vessels by passing through blood vessel endothelium to enter into tissues. Once reaching their destination, monocytes develop into macrophages or into other immune cells called dendritic cells. Dendritic cells aid in the development of antigen immunity. Macrophages that differentiate from monocytes are specific to the tissue or organ in which they reside. When the need for more macroghages arises in a particular tissue, the residing macrophages produce proteins called cytokines that cause responding monocytes to develop into the type of macrophage needed. For example, macrophages fighting infection produce cytokines that promote the development of macrophages that specialize in fighting pathogens. Macrophages that specialize in healing wounds and repairing tissue develop from cytokines produced in response to tissue injury. Macrophage Function and Location Macrophages are found in almost every tissue in the body and perform a number of functions outside of immunity. Macrophages aid in the production of sex hormones in male and female gonads. Macrophages assist in the development of blood vessel networks in the ovary, which is vital for the production of the hormone progesterone. Progesterone plays a critical part in the implantation of the embryo in the uterus. In addition, macrophages present in the eye help to develop blood vessel networks necessary for proper vision. Examples of macrophages that reside in other locations of the body include: Central Nervous System- Microglia are glial cells found in nervous tissue. These extremely small cells patrol the brain and spinal cord removing cellular waste and protecting against microorganisms.Adipose Tissue- Macrophages in adipose tissue protect against microbes and also help adipose cells to maintain the bodys sensitivity to insulin.Integumentary System- Langerhans cells are macrophages in the skin that serve an immune function and aid in the development of skin cells.Kidneys- Macrophages in the kidneys help to filter microbes from blood and aid in the formation of ducts.Spleen- Macrophages in the red pulp of the spleen help to filter damaged red blood cells and microbes from blood.Lymphatic System- Macrophages stored in the central area (medulla) of lymph nodes filter lymph of microbes.Reproductive System- Macrophages in gonads aid in sex cell development, embryo development, and the production of steroid hormones.Digestive System- Macrophages in the intestines monitor the en vironment protecting against microbes. Lungs- Macrophages present in the lungs, known as alveolar macrophages, remove microbes, dust, and other particles from respiratory surfaces.Bone- Macrophages in bone may develop into bone cells called osteoclasts. Osteoclasts help to break down bone and to reabsorb and assimilate bone components. Immature cells from which macrophages are formed reside in non-vascular sections of the bone marrow. Macrophages and Disease Although a primary function of macrophages is to protect against bacteria and viruses, sometimes these microbes can evade the immune system and infect immune cells. Adenoviruses, HIV, and the bacteria that cause tuberculosis are examples of microbes that cause disease by infecting macrophages. In addition to these types of diseases, macrophages have been linked to the development of diseases such as heart disease, diabetes, and cancer. Macrophages in the heart contribute to heart disease by aiding in the development of atherosclerosis. In atherosclerosis, artery walls become thick due to chronic inflammation induced by white blood cells. Macrophages in fat tissue can cause inflammation which induces adipose cells to become resistant to insulin. This can lead to the development of diabetes. Chronic inflammation caused by macrophages can also contribute to the development and growth of cancer cells. Sources: White Blood Cells. The Histology Guide. Accessed 09/18/2014 (histology.leeds.ac.uk/blood/blood_wbc.php)The Biology of Macrophages - An Online Review. Macrophage Biology Review. Macrophages.com. Published 05/2012 (macrophages.com/macrophage-review)

Dementia Care. Skills for enabling people with dementia and their Essay

Dementia Care. Skills for enabling people with dementia and their carers - Essay Example But "dementia does not only involve an impairment of intellect and memory, since just about every sphere of psychological functioning can also change or become disrupted in some way. Thus personality, emotional stability, behavior toward others (e.g. becoming aggressive when previously passive and tolerant), speech and communication and self-care may well change for the worse." (Done and Thomas, 1999, p.475) At this age people need empathy and emotional support, so along with the other carers I, rely on a humanistic person centered approach to effectively communicate with these people. This approach has been very fruitful for me in achieving success professionally. The humanistic person centered approach helps in getting the attention of the person, one is dealing with. This is a psychological way of dealing with people suffering from dementia. While applying this approach, I do not believe in doing things instead for adequate effectiveness, I rely on building a high quality interpersonal interaction with my clients. Through this approach my thoughts and feelings get closely involved with my client's thoughts and feelings. ... his socio psycho approach believed that for therapeutic growth, it is very important to give the client unconditional positive regard, empathy and congruence. He also believed that a client should not be considered a client but person, an individual. This way it becomes easier for the carer to understand him in a better way. Hence I approach my clients in the following way: I try to build a psychological contact with the person. I understand that they are very vulnerable, anxious and in state of incongruence at this phase of their lives. So I try to be integrated and congruent as much as possible. I try to develop unconditional positive regard for them. Simultaneously, I try to effectively communicate with the client by trying to build an empathic understanding of his internal frame of mind. By doing all this I get successful in communicating unconditional positive regard and empathic understanding to him to some extent. The following are the three important elements of the humanistic person centred approach: Unconditional positive regard: This can be described as a non-possessive warmth, respect, acceptance, prizing and caring for an individual. The person should be made felt that he is significant irrespective of his mental condition. According to Nelson-Jones "unconditional positive regard does not mean that therapists need, from their frame of reference, to approve of all their clients' behaviours. Rather, unconditional positive regard is an attitude and philosophical orientation, reflected in therapist behaviour, that clients are more likely to move forward if they feel prized for their humanity and they experience an emotional climate of safety and freedom in which, without loosing their therapist's acceptance, they can show feelings and relate events."

CEO Pay Essay Example | Topics and Well Written Essays - 1000 words

CEO Pay - Essay Example The average CEO of a Standard & Poor's 500 company made $11.75 million in total compensation in 2005, according to a preliminary analysis by The Corporate Library. And that's just their annual take. At a time when most working families are looking at shrinking retirement nest eggs, many CEOs also have negotiated golden retirements for themselves3. The Top 6 companies noted to have offered the biggest compensation packages to their CEOs includes: Pfizer, Exxon Mobile, AT&T, IBM and Home Depot Inc, this is according to the recently published in AFL-CIO, America/s Union Movement. But how are CEOs being compensated We may ask. According to CNN/Money Staff writer Jake Ulick, these days, few corporate executives are doing the same despite a stretch of falling profits, rising job cuts and sinking stock prices. But a small dose of sobriety has emerged as companies reveal how they compensated their top executives last year. After enjoying a $17 million bonus in 2001 (Ulick. 2003), Sandy Weill, chief executive of Citigroup Inc. (C: Research, Estimates), took no bonus last year, when company shares fell 30.3 percent. The CEO of Eli Lilly (LLY: Research, Estimates), Sydney Taurel, earned a symbolic $1 salary in 2002 and was given options to buy 350,000 Lilly shares if they rise some 29 percent. The CEO of Oracle (ORCL: Research, Estimates), who took stock options but no salary and bonus last year (Ulick. 2003). Median executive compensation fell by 10.1 percent last year to $7.3 million, according to Equilar, which analyzed 161 proxies from Standard & Poor's 500 comp anies submitted to the Securities and Exchange Commission. But the figures from Equilar, a compensation research firm, also showed that median salaries plus bonus actually rose 3.7 percent to $1.56 million in 2002, after subtracting the value of stock option and restricted stock grants (Ulick. 2003). Thus shows how the executive are paid.Another survey concurred. The highest-paid U.S. executives received a 5.9 percent increase in total cash compensation last year, according to the Executive Compensation Index. The figures, from the Economic Research Institute, found that executive compensation grew faster than annual company revenue, which rose 0.89 percent in 2002 (Ulick. 2003). CEOs running 100 of the USA's biggest companies pulled in median 2002 compensation of $33.4 million, essentially unchanged from 2001, based on an exclusive database analysis by USA TODAY and the Investor Responsibility Research Center, a corporate-governance watchdog. Conclusions say that CEO salaries and bonuses surged 15% in a year salaries for rank-and-file workers averaged 3.2% gains; that Instead of stock options, many companies gave CEOs large blocks of restricted shares, less risky equity stakes. Among 36% of CEOs receiving them, the median value was $2.9 million; that More than 90% received fresh stock-option grants, with a median potential value of $23.2 million while nearly one-third pulled in compensation valued at $50 million or more. Even at companies where pay fell, pay packages remained large. PepsiCo CEO Steve Reinemund's pay package fell 62%, but was a still-impressive $76.5 million (Strauss & Hansen. 2003) Economists have determined that not only is there a strong statistical link between firm performance and executive compens

Theories of Management Essay Example for Free

Theories of Management Essay Managers are responsible for many things in an organization and most of them handle various situations depending on their management style.   The major role of mangers is to get things done in the direction of their goals for the organization (http://www.thinkingmanagers.com). The management style on the other hand is the leadership method employed by a manger. There are four management styles commonly used by managers these are: directing, participating, delegating and guiding (http: www.solhaam.org). The style that a manager will use determines whether the work gets done or not. Successful mangers have the capacity to use all the management styles on their group. The situation in which the group is in always determines the management style in which the manager uses to make his/her group achieve their objectives. However, there is a style that is dominant in a manger and it might be hereditary or acquired through education or experience. Most managers learn the management styles from the theories of management.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The 20th century has seen theories changing over time starting with bureaucracy and universalism of before 1920s, human relations of 1930s and motivation of 1950s. All these theories had one common thing and that is to make employers work whether through the use of authoritarian, participative, guiding and delegating and all had advantages and disadvantages and hence theorists are still finding the most effective one to be used by modern managers. Douglas McGregor proposes two theories, which emphasizes on employee motivation. He did not use description to identify but rather used symbols X and Y. These two theories suggest that the role of management is assembling the factors of production, which includes people, for the economic benefit of the organization (http: www.accel-team.com). In this essay theory Y is discussed in detail and its implications analyzed.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   McGregor in his theory Y believes that employees can only be motivated best by improving their self-esteem and self-actualization. He generalizes that work can be as natural as play or rest and believes that workers can be made to enjoy work as they enjoy play and rest. He also believes that if people become committed to their objectives they can direct themselves towards meeting these objectives and this assumptions is echoed by many managers who believe that if they make their group members committed they can perform their tasks with very minimal guidance.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   McGregor further says that workers can be committed to their objectives if there are rewards such as higher pay or promotions. This is very time in many organizations and this has led many firms introduce the culture promotion by performance and hence employees always take their work very serious since they know that there are benefits in return. In fact, the reward system is a major motivation for many employees since it leads to self-fulfillment. He further beliefs that if employee are motivated they will definitely be responsible and responsibility will lead an organization to higher heights of development.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Theory Y assumes that there is an opportunity to align personal goals with organizational goals using the workers own aspirations for self-fulfillment as the motivator. McGregor further believes that some employees may be immature and therefore there is need for stricter rules, which should be relaxed gradually as they continue to mature and therefore theory Y encompasses autocratic as well as participative approaches in management. Management implications of theory Y.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Like all other theories of management used by mangers, theory Y has some demands from the organization in order to motivate the employees these are: Decentralization and delegation- for organization to motivate its employees it must devolve power to the employees and hence the managers will have subordinates who are directly responsible to the manager and the manager delegates some duties to them. The delegation of responsibility makes them confident and hence motivated. Job enlargement – this theory suggests that firms broadens the working area of an employee so that there is a variety of new opportunities and responsibility and this boosts the ego of employees and thus getting committed to company goals. Participative management – since theory Y believes that in a population there are many creative ideas, some organizations who employ this theory consult their employees before making decisions this makes the employees feel important and accepted and hence motivated. Performance appraisals – most organizations have set goals and struggle to achieve them. These organizations involve their employees in setting these goals and also involve them in evaluating of progress towards meeting the goals. Many managers echo McGregor views since it embraces a holistic approach the uses of different management styles depending on the state of the group. This theory Y is the basis of my management style since I believe that management is getting things done by others with or without your presence. By making the employees happy a manager will ease his/her work since they will direct themselves and perform the tasks allocated to them and only ask for guidance whenever they encounter a crisis. Conclusion   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Management unlike leadership depends on the culture of the institution and the perception and beliefs of the manager (http://www.solhaam.org). For one to succeed in managing a group he/she must be flexible according to the situation at hand. A manger must recognize the potentials of his/her employees and strive to tap their talent to the maximum in order to achieve their goals. By consulting and involving as well as delegating responsibilities to junior members managers will help motivate them since this builds the confidence of the employees. All the management theories and principles of the 20th century revolve around motivating employees in order to achieve the set goals. These theories further suggest that the style of management employed by most managers determine the degree of participation by the employees. Their style can either motivate or the employees or become a disincentive to them and hence management theories and management styles are synergistic. References Bono E. Hellers R. Management Theories Retrieved on 14th September 2007 from   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.thinkingmanagers.com/management/effective-management.php    Davidmann M.2006 Style of Management and Leadership Retrieved on 14th September 2007 from   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http: www.solhaam.org/articles/clm2.html    McGregor D. 2007 Human Relations Contributors Theory X and Theory Y Retrieved on 14th September 2007 from   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.accel-team.com/human_relations/hrels_03_mcgregor.html

Free Essays - Allegorical Meaning of Hawthornes Young Goodman Brown :: Young Goodman Brown YGB

Allegorical Meaning of Young Goodman Brown In the short story "Young Goodman Brown" by Nathaniel Hawthorn, the author uses many of his characters to symbolize the deeper meaning of the narrative.   The allegorical meaning of Hawthorns tale is that of belief.   If one believes that he or she is inherently evil than whether or not they do evil is inconsequential since the belief will ultimately lead to misery.   Young Goodman Brown is going on a voyage or trip yet later in the story it becomes unclear as to whether this was reality, just a dream, or a figment of his imagination.   Hawthorn was a romanticist and this narrative provoked both strong feeling and emotions.   Although, I believe it is the reader who starts to have strong feelings about the main character and it is the emotions of Young Goodman Brown that ultimately bring him to his downfall.   It is his anxieties and paranoia that take over and control his emotions.   It is clearly emotions that triumphant Hawthorn's "Young Goodman Brown" The story opens with Young Goodman Brown bidding his wife farewell.   Goodman claims this is a journey that he must attend to.   Interestingly, his wife Faith is portrayed as pure and good.   She is a loving wife concerned about her husband and his mission.   It is her pink ribbons that represent her young innocence.   From the beginning Goodman refers to his journey as having an "evil purpose".   As Young Goodman Brown enters the woods and meets up with companion he explains that "Faith kept me back a while".   So was it literally that Faith his wife caused his delay or more figuratively that it was his faith in goodness that was really holding him back.   Hobbling along in the woods Young Goodman Brown sees his catechism teacher.   This is yet another obstacle that has underlying meaning.   She represents the teachings of Christianity and all that is good in the world.   Yet this did not stop our character from continuing on his evil voyage.   In the latter part of the story, where Young Goodman Brown is at the circle of the devil with all the other sinners he calls out for Faith.   He then states, "My Faith is gone!...There is no good on earth; and sin is but a name.

Studying Retailing and Consumer Sciences at the University of Arizona

The many experiences I have had during my university education have come to represent a period of metamorphosis for me, in which I underwent tremendous personal growth and development.   I truly discovered my personal identity and ultimately discovered my passion, desiring that my future be in the exciting field of Retailing and Consumer Sciences.I originally dreamed of being a Korean diplomat, and this is the reason I have pursued Political Science and International Relations in my undergraduate education.   This goal changed dramatically in 2005, when I assisted a friend with a project he was working on in Business Administration.I found this to be an exciting experience and it soon became apparent that the field of business marketing was an ideal match for me.   An innate understanding of the subject seemed to come naturally, therefore I took similar courses, excelled in these classes, and exhibited the strongest performance in the subject.  As I studied further, I discove red how I could become empowered with the practical knowledge I would need to become an effective agent of positive change in my community by using my innate abilities combined with what I had learned in class.   I even made a trip to a traditional Korean market called â€Å"Ma-po† to understand how consumer science and retailing work in the practical world.Nevertheless, my academic inclinations were not the only factors in my decision to apply to the Master’s of Science Program in Retailing and Consumer Sciences.My decision was also influenced by other non-academic sources including various extra-curricular and volunteer activities. For instance, I was a member of Sookmyung Communicator: Blue Letter, a student newsletter for which I wrote and edited releveant articles for consumers, faculty, and students during my undergraduate work.Another example of a non-academic experience that led me to make a decision to pursue marketing was my role of Chairperson of the Korea n Language Club at Miyazaki International College.   In this role, I learned to communicate effectively with others and important problem solving skills that will be necessary to excel in the field of marketing.Therefore, each of my educational and life experiences has played a factor in my decision to study Retailing and Consumer Sciences. Although it is not a perfect science, marketing strategies can be applied to help businesses, large and small, with innovative and fascinating ways to market items and understand consumer patterns with an analysis of economic growth or recession and finding ways to enhance or solve these issues.With my Master’s Degree in Retailing and Consumer Sciences, I hope to work for an organization that is committed to a sense of community, while also using effective marketing tools for success.   I believe I would excel in this field and would find this type of work fascinating because I possess a strong passion for business and marketing issues , therefore this work would reflect my academic, societal, and community interests.  I would be thrilled to have the opportunity to work in marketing because it is so very dynamic and increasingly relevant in our modern industrialized society.I decided to apply specifically to the University of Arizona to attend the program in Retailing and Consumer Sciences because I believe that the school is clearly a leader in business and marketing, and has a tremendous impact on the community.  The faculty appears to be truly tremendous, takes pride in this specialization, and is committed to a modern curriculum and ongoing growth in the program.   I am confident that continuing my studies at the University of Arizona will equip me with the knowledge and skills I need in order to realize my goals of becoming a successful businessperson.Furthermore, after completing the Master’s Program, I plan to continue my studies of Marketing and obtain a Ph.D. in the field. Eventually I will u se my education by pursuing a career as a college professor or a professional researcher.The collection of experiences I have gathered while obtaining my education and through personal volunteering, have transformed me and brought me to the place I am today.   I am an intellectually curious and ambitious individual committed to a lifelong process of learning and continuous service to my community.Studying Retailing and Consumer Sciences at the University of Arizona would not only be a natural progression of my interests and abilities, but also allow me to exercise what is now my commitment to lifelong learning.   

Stephen Colbert on American Jobs

Stephen Colbert on American Jobs In Stephen Colbert’s book, America Again, Re-Becoming the Greatness We Never Weren’t, he talks about a wide range of problems in American society. They range from jobs to energy to healthcare, and of course, they are all written in a satirical sense. In the second chapter, Colbert and his writers talk about jobs in America. They discuss the problem of jobs being shipped overseas to countries like India and China and Colbert puts forth his â€Å"solutions† to the problems, which mostly include setting up sweatshops in America.He also talks about job interviews and how to be successful at them. Colbert and his staff of writers use a wide range of comic techniques in the book as a whole and in the chapter on jobs to satirize the American culture and government. One comic technique Colbert uses in the jobs chapter is reduction. Reduction is essentially belittling or degrading someone. Near the beginning of the chapter, there is a pict ure of Barack Obama being captioned as Jimmy Carter.While Jimmy Carter was a decent president and many historians agree that he didn’t do anything bad, he is widely remembered for not doing much of anything during his one term as president except failing to get the Americans that were being held hostage in Iran out safely. Barack Obama has a similar record of inactivity in his first term, so the book captions Obama as Carter to essentially say that Obama didn’t do much in his first term as president.Throughout the chapter and the whole book, Colbert and his writers use pictures to their advantage. This is a common technique in satire because it’s easy to get your message across using pictures. They are usually fairly simple, quick to look at, and easy to understand the meaning of. Colbert also uses caricatures to his advantage in the chapter on jobs. A caricature is usually some sort of picture of the person or group being satirized with their more unsightly fea tures being greatly exaggerated. It is a common technique used by satirists.Near the beginning of the chapter, there is a picture of an Indian woman going through the Kama Sutra exercises, a very old series of exercises used to strengthen the body and mind, while working at a call center. Through this picture, Colbert is talking about the problem of American jobs being shipped overseas. He also has a picture of a howler monkey named Bobo running a human resources department at a company. There is a common stereotype against human resources departments for not doing much work and making the employees’ lives difficult.The howler monkey is supposed to represent the HR department because it would be impossible to work with a monkey. Bobo even goes so far as to eat an employee’s paperwork, the equivalent of an HR department losing your paperwork. While pictures are of great use in satire, words can be just as effective if used properly. One technique Colbert and his writers use is burlesque, or the treating of a serious matter in a joking or flippant way. Burlesque is used throughout the chapter, but is used the most in the part about job interviews.Job interviews are extremely important, for they can make the difference between being hired for a job and not getting a job. In our current economy, interviews have become even more important because people are often in dire need of employment. Colbert devotes several pages to telling readers how to conduct a good interview. He tells the reader how many handshakes they should give, proper dress, and even how to appeal to the interviewer. Colbert also says to repeat the interviewer’s name many times.He says â€Å"Make a point of repeating your interviewer’s name as many times as possible as soon as you hear it† (Colbert 44). Colbert is essentially saying that by repeating the interviewer’s name, you’re flattering them, a common technique used by job seekers in interviews. Colbert satirizes the interview process as whole because he sees it as a joke and formality. He believes, and many will agree with him, that getting a job depends on flattery and connections with the interviewer. A fourth technique used by Colbert in the jobs chapter is reductio ad absurdum.This technique involves the satirist pretending to take the side of the person or group he or she is mocking in an attempt to further humiliate their subject. In the chapter, Colbert pretends to support sweatshops and shipping jobs overseas. He even goes so far as to suggest putting sweatshops in America and disbanding unions. In one of Colbert’s â€Å"truth punches† he says â€Å"The minimum wage ruined the proud American tradition of the sweatshop. You start paying American workers a minimum wage, the next thing you know they’re demanding air-conditioning and less flammable shirtwaist materials† (Colbert 30).The conditions he describes are very common in sweatshops around the world and are obviously a huge health and safety hazard. However, they make manufacturing cheaper and the lack of labor laws allows them to force their employees to work in the aforementioned conditions. Colbert pretends to support these views because by doing so he can make fun of them more effectively. Also, he highlights the extreme working conditions because by doing so, he can show the absurdity of both sweatshops and the argument for them.He can pretend to support horrible working conditions and still be viewed as humorous because everyone knows that those conditions are inhumane. One characteristic of satire that Colbert and his writers use in the jobs chapter is obscenity. At the beginning, he makes fun of the Rosie the Riveter, a common figure for female empowerment during World War II. He describes Rosie as â€Å"History’s most thinly veiled lesbian-I have worked hard to remain ignorant of whatever depraved act ‘riveting’ is† (Colbert 21).He also talks about Alan Greenspan’s scrotum and puts in a picture of it. The obscenity does not really have any purpose in satirizing Americans and their jobs. It’s there mostly for the sake of making the reader laugh and want to continue. Exaggeration is easily one of the most common, if not the most common, characteristics of satire. The chapter and the book as a whole are filled with exaggerations of varying amounts. He uses a â€Å"quote† of Ayn Rand’s, which says â€Å"Any man using the words of another is an unthinkable parasite worthy of contempt and death† (Colbert 25).Obviously Ayn Rand never said this; it’s a rather extreme thing to say and would have damaged her credibility. Colbert uses exaggeration in this instance to satirize Rand’s views of the working American. She is widely known for being a conservative and scorning Americans who don’t work and live off of the benefits of society. Colbert also uses this q uote as an opportunity to take another swing at the Republicans. By making fun of a popular conservative, he is, by association, making fun of conservatives as a whole.The style of satire that Colbert and his writers use is a monologue. In a monologue, the satirist speaks from behind a mask. In America Again, Colbert is the narrator, and he uses this position to satirize more freely. By staying as himself, he can use the persona he has on his tv show, and he doesn’t need to spend time creating a character to speak through. This is also advantageous when using the reductio ad absurdum technique because most readers will already know that he doesn’t really support the side he’s pretending to be on, and they can appreciate the comedy more.The chapter on jobs was very amusing and did a good job of satirizing American jobs and American’s views on jobs. He satirizes how Americans preach the need to bring jobs back to America from countries like India and China, but no one is willing to lose money by investing in more expensive American workers. Works Cited Colbert, Stephen, Michael C. Brumm, and Andrew Matheson. â€Å"Jobs. † America Again: Re-becoming the Greatness We Never Weren't. New York: Grand Central Pub. , 2012. 16-47. Print.

Independently and cooperatively donate to the organisation Essays

Independently and cooperatively donate to the organisation Essays Independently and cooperatively donate to the organisation Essay Independently and cooperatively donate to the organisation Essay Human resource direction is move towards how in the way of administerA the association s chiefly apprehended belongings. The individuals who employment independently and hand in glove donate to the achievement of concern objectives.A It is described as the process concerned to pull off individuals in association. In simple, human resource direction trades with enlisting of people, development of their abilities and capacities, use and care of their services in line through the work and managerial necessity. Diverseness It is the assorted differences and similarities that exist among the people. Peoples differ in attitude, gustatory sensation and spiritual belief. Every organisation must be able to pull off diverseness to acquire the best out of the assorted differences among the people. Diversity is the beginning of originative and advanced thoughts that can supply the footing for future development and competitory advantage. Equality and Diverseness Every organisation is dedicated to a scheme of nonpartisanship of chances and to give assurance mixture with work force. Diversity direction chiefly aims at the construct that every person should be given value irrespective of their sex, gender, disablement, cultural beginning, faith, socio economic position, matrimonial position etc. In the recent old ages UK has seen addition in sum of employment statute law, peculiarly in regard of statute law associating to equality and diverseness. The chief UK statute law associating to equality issues covers the undermentioned Acts of the Apostless. The legal model Every organisation acknowledge its ain undertakings lawfully in comparative to equalities, every bit good as the demands of the subsequent statute law and any old statute law which has impact on nonpartisanship and multiplicity and followers policy and instance jurisprudence The statute law in the field of equality is being amended continuously. It besides provided a concrete support in favor of the para docket which is unbreakable in the UK as there are many organic structures operational in the way of the remotion of favoritism, support of para of opportunity and reconsiders the procedure of statute law. These organic structures are Equal chances Commission ( EOC ) Disability Rights Commission ( DRC ) The Commission for Racial Equality ( CRE ) The right to be treated every bit is considered to be a cosmopolitan human right and every person is protected by statute law from being treated unjustly on top of the footing of event, faith, skin coloring material, nationality, gender, sexual way, disablement or married place. Types of favoritism and exploitation Discrimination can be shown straight or indirectly, deliberately or accidentally, and can be caused by one person, group of persons or an establishment. Direct Discrimination: everyplace one being is treated a smaller sum favorably so other being with one or more grounds. Indirect Discrimination: every bit shortly as a being concern to a province to an extra and the measure of individuals in a aggregation who canister fulfil is a smaller sum than in a different aggregation and when the conditions can non be shown to be justified. Individual degree: A individual can grip unenthusiastic attitude towards other individual and utilize linguistic communication which might consequence in colored public presentation or merchandise which is inappropriate, which are non acceptable. At group degree it could be the failure of an administration in proviso of professional service or working status suitably because of an person s age, disablement, gender, sexual orientation, cultural beginning, faith and belief. This might steer towards unjust action, unequal chances sharing, resources and authorization, which could consequence some people to take a better quality of life. Institutional racism: It is the combined malfunction of an organisation or establishment to provide specialised service suitably towards persons in regard of their coloring material, civilization, nationality or tribal beginning. Institutional racism can be detect in their attitude, process and manners which measure towards gustatory sensation during jingoism, deficiency of cognition, and racialist typecasting. Exploitation occurs when an person has been singled out for utilizing a workplace complaints process or because of exerting their legal rights. Discrimination should be improper with respects to Recruitment or choice procedure Employment Choosing employees for counsel and advancement Admission of employees to comfortss, reimbursement and services Disciplinary processs Judgment of dismissal from work Pregnancy Retirement age Equal chances Most of the organisations have equal chances policies which are similar in nature. The EOC recommend that while implementing a policy of equal chances, employers should Formulate and go around a written equal-opportunity policy Make sure that a senior director takes the duty for its execution. Should set up a squad which is responsible to implement, proctor and reexamine the policy when appropriate. Equal Opportunities Commission besides recommends that employers should Inform all the employees that the organisation is an equal chances employer Should include an equal chances statement in all the enlisting advertizements Select and recruit from all subdivisions in the community Monitor the procedure of employment by age, physical ability and disablements, gender and race and take action to cover with any favoritism that is evident. Ensure entree for everyone to installations, preparation and development. Should transport out para hit assessment on service judicial admission and service and obtain suited accomplishment Make work more accessible by originating parttime occupation portion strategies. Maintain disciplinary and grudge processs to cover jobs originating due to torment. Develop processs to react and take action for any sort of torment or exploitation. Incorporate equal chances in all policies, programs and schemes from the beginning. Effective direction of diverseness Pull offing diverseness is to do permitting milieus for individuals towards perform and work to their maximal potency. It is the scheme to advance the perceptual experience, recognition and to implement diverseness in every organisation. It is positive in valuing and encouraging differences and in seeking to alter the values, beliefs and civilization of the organisation. It is basal scheduled the idea that every person must be appreciated. It seeks to do milieus anyplace each individual feel respected and accepted. It is a civilization that views differences as a resource lending to organizational success. Every organisation must take at the following to pull off diverseness To take illegal favoritism To back up equal chances To back up para of contact To back up first-class traffics among diverse vicinity. To modulate employer and employee relationships. To supply single rights for each and every employee To beef up the place of the organisation. To guarantee that the direction acts moderately by avoiding favoritism. It can be managed by Increasing client contentment and market place diffusion during a work force sparkly the dwellers, entree to assortment of endowment, successful utilize of Human Resources. Improved worker duty and contentment, activist illustration as first-class director. Avoid favoritism in the procedure of employment choice, preparation, leave, fillip and increases etc, Avoidance of favoritism instances, Supplying suited counsel and enlargement about nonpartisanship and mixture topic for all the workers in the organisation, reconsider, maintain self-assessment processs, review and statement development annually on our equal chances. Using successful systems for, reconsidering and watching the bringing of service and towards make certain so as to high quality and para are invariably assess and better and to do certain that each and every one the employees are acceptance equal and just right of entry and consequence. Committedness by direction and leaders affecting personally in every stage of diverseness work. With regular appraisals and effectual written be aftering greater diverseness can be achieved. By delegating a diverseness commission which takes the duty of planning and implementing diverseness activities. Use of resources suitably By diverseness preparation for board and staff by placing demands through appraisals. Concentrating on cultural competency by recognizing how different civilizations express their choler, authorization, communicating which automatically helps to increase accepting and ability to put up and keep a miscellaneous work force. Effective communicating by agencies of utilizing memos, newssheets and doing certain that communicating sing diverseness is ongoing among the employees of all degrees in the organisation. Equality and diverseness at work In bid to do certain that sameness underpins each and every one characteristics of the employ policies, events and developing every organisation aims at Making certain that employment procedure, counsel and increase policies, patterns processs and to follow with the equal chance policy and do non separate beside any peculiar person or group deliberately or accidentally. Monitoring the employment enlisting procedure in regard to age, disablement, sex and race and obtain achievement to manage any unsimilarity that occur. Extinguishing favoritism in the supplying preparation and development to do certain that all employees can be cognizant of their maximal possible and supply their part for the development of the organisation. Make sure that the whole content sing all preparation and development activities to reflect the promise to para of opportunity and mixture processs and patterns. Attracting a assorted employees and using the accomplishments, cognition, installations and aptitude gettable. By supplying equal preparation and development to all the employees every bit. By taking action as a ground to promote peculiar groups which are under represented to use for specific preparation and stations. Making appropriate accommodations, where it is likely, to let the service and redistribution of those employees who are physically disable. Persons through disablements who match with the least standard for a occupation gap should be shortlisted for interview. By talking with the handicapped people and inquire them how they canister use their aptitude at work. Making all reasonable and adequate attempts when workers develop into immobilize to maintain them remain in employ. By reexamining accomplishments every twelvemonth in meetings and allow workers acknowledge about development and prospect devices. Equality and assortment information should be surrender to the organisation Board at normal period which allows the direction to set up the grounds behind the occurance of any disagreements and take appropriate actions to forestall farther jobs. Benefits of pull offing diverseness The benefits of diverseness at employment are often call with the termA concern instance which describes the benefits of organisation or impact in, developing and prolonging a work force which is diverse in nature. Some of the benefits are as follows: To pull the appropriate personality in favor of the function. being an director of choice, labour are given encouragement to achieve their upper limit likely To hold a complete provide of work force for the forces To pull a extended diverseness of patronage Having a original, competitory and advanced workers Keeping a pleasant-sounding employees by dunking expensive service commission and statement Using workers that container act in conformity and transmit to a miscellaneous client base Development of the organisation standing with trader, patronage, stakeholders and the society To be cagey to spread out corporation which are longlasting and productive, and do fresh relationships with new trader and foundation To be able to piece the emphasis of procurance policy in the community sector To make a sequence response by authorization former administrations in the supply concatenation, to turn to assortment affair excessively Barriers to pull off diverseness Ethnocentrism, imprecise typecast and biass, deprived career agreement, contrary and aggressive employment milieus, Inability to equilibrate between career and dealingss affairs, Fear of invalidate favoritism. If multiplicity is non considered as a precedency by the organisation it can be a barrier to pull off diverseness. Resistance to alter by employees and deficient staffing. Over trust on advisers can most of the clip diminish ownership of organisation, engagement in, and its duty to the multiplicity process? Serious employment tonss and a batch of disputing emphasis on clip makes it non easy to affect employees in assortment occupation. Income creates the daring of doing the new employees and plank associate familiarize with miscellany labors and protected their duty towards work. Ill planned preparation can be a barrier to pull off diverseness. Cultural and linguistic communication differences are able to take to misconstruing and uncomfortableness. Achievement itself be capable of be intimidating for individuals and for association as a complete. Association which contribute in every alter process without usual rating and proclamation might take to failure. There are certain policies and processs which are put in topographic point as a portion of diverseness direction. They are Disciplinary and grudge processs These should be followed as a portion of pull offing effectual diverseness. The Advisory Concillation and Arbitration Service ( ACAS ) Code of Practice ( 2000 ) states that disciplinary processs should non be viewed chiefly as a agency of enforcing countenances. Rather they should be seen as a manner to assist and promote betterment among employees whose work is unsatisfactory. The chief intent of these processs is to excite the work public presentation that contributes to effectiveness of the organisation and to promote its employees to be responsible for their ain behavior. These processs are necessary to do certain consistence and just intervention in managing the jobs at work. The ACAS Code of pattern is considered to be one of the best patterns in pull offing diverseness. Harassment policy This has been put in topographic point to eliminate any sort of torment at work. It besides provides guideline for all the employees to be cognizant of recognized and unacceptable practises at work and besides what steps they can take if they face torment. Disclosure policy This has been set up under the constabulary Act 1997 to run a condemnable records agency which enables the employers and other organic structures to run condemnable cheques who work with kids and vulnerable grownups. Decision Diversity direction is one of the of import factors for the success of any organisation. For even most committed organisations it is of import to make groundwork on pull offing diverseness to accomplish success and to develop a healthy working environment. It besides helps for constructing up of new dealingss at work topographic point where different people bring up originative and advanced thoughts and work together towards development of the organisation.

4 Questions That Will Make You Rage Quit

4 Questions That Will Make You Rage Quit You’ve had it. You can’t face another day at that office with those people. Maybe it’s not as clear-cut as wanting to strangle your boss or disagreeing with your company’s mission. Maybe you just feel bored,  or stressed, or  unhappy (or all 3!) without really pinpointing why.   Here are four questions  you should ask yourself when deciding if it’s time to cut bait and look for a new job.1. Is my work appreciated?What do you mean I need to work harder, I just missed Christmas Eve with my family to work on that report!Morale drops when employees feel like their work is not appreciated by the powers-that-be. A recent Gallup study of employee engagement (defined as feeling invested in your  job) showed that in 2014, less than one-third of people polled said they were â€Å"engaged† in their regular job. That’s up slightly from years past, but still- that’s an awful lot of people who don’t feel appreciated and motiv ated in their current roles.Many companies are trying to stem this by offering special employee appreciation events or give  bonuses/rewards for excellent work. However, if your boss doesn’t seem to notice or care that you’re working like crazy to support the company’s bottom line, take your skills and experience where they’ll be valued.2. What the heck am I doing here?I’d rather be doing literally anything else–even fighting bears.Purpose is a key motivator of workplace happiness and productivity. If you know your company’s goals and your role in moving those forward, chances are you’ll feel a focused connection to your day-to-day work. However, when those   goals get vague, it can be easy to get caught in a feedback loop of coasting.If you find yourself checking Instagram more than your work email, the culprit could be a lack of direction. The first step should be working with your manager to define priorities and goals- but if you do this and you still feel like most of your day is spent drifting through time-filler tasks and pointless meetings, it might just be time to move on.3. Am I Stuck in the Middle of Nowhere?I have no idea what I’m doing.It can be so demoralizing to realize you don’t have the tools and resources available to do a great job. Maybe your company is in a financial crunch and can’t hire new people. Perhaps your manager just doesn’t have the time or desire  to explain what needs to be done.I’ve worked in places where everyone is so caught up  in their own endless to-do lists that no one has the time to sit down and effectively plan, execute, and support a project that needed to be finished†¦ a week ago. Chances are, it’s not your fault- but it can feel like it’s on you to fix.Once you’re in a defensive crouch and feeling overwhelmed, it can be really difficult to a) evaluate the situation objectively, and b) ask for the resources you need. If you reach that point and you don’t see your workplace offering any solutions beyond a shrug and a â€Å"get it done,† then it’s definitely time to re-evaluate your future there.4. Is it all about the Benjamins?Not sure if I’m here because the money is good or if I’m here because some money is better than nothing.You’ve probably thought, â€Å"They don’t pay me enough to do this† during one frustrating moment or another. Or maybe you envy people skipping out to enjoy expensive lunches while you eat a PBJ at your desk. It’s always going to be tempting to go find a job that will pay you more than you make now, but it’s also a legitimate reason to be dissatisfied- and ultimately move on to another job.Let’s face it: a fairy godmother is not likely to pop into your life and offer you double your salary for the same job; but if you start to feel like you really are being undervalued in pay and/or benefits, then start looking around.  Ask yourself: What salary do people in roles similar to yours make in other companies? Have you made contributions to your team or company that might merit a raise, but have gone unrewarded? If you have reasonable pay expectations and your manager or company is unable (or unwilling) to accommodate that, then you should start thinking about your options.If you identify with any of these (or, goodness forbid, all), then it’s probably time to start putting out feelers in your network, and brushing up that resume. You deserve better!On mobile? Sign in here to view your job matches.

The impact Advertising has on brand preference for consumers in the Essay

The impact Advertising has on brand preference for consumers in the mobile phone market - Essay Example While each component had its role in forming the marketing strategy, promotion essentially meant reaching out to the customer through advertising and media campaigns. In today's world 'promotion' field has been further widened by renaming it as marketing communication. Such a communication now forms a crucial part of managerial activities. This study is an effort towards analysing the mobile phone market in general and to what extent advertising or marketing communication activities help in building brands, creating brand loyalties, increase in sales, cutting costs etc. How customer perceptions have changed over the years towards going for a product which is seen all over the media space, fliers, signboards etc. will form the cornerstone of preparing marketing strategies for any company. Mobile phone market comprises of a range of brands offering a variety of features at affordable prices, depending upon the requirements of the customer, the market potential and other factors like, l ocal taxes, liberalisation policies etc. To what extent the customer's opinion gets influenced by running advertisement campaigns and how the balance is tilted by celebrity endorsement or the brand ambassadors will be studied through this paper. Technology is also a critical factor while reaching out to the customer. The advancements in technology has also come out with innovative ideas to reach out to the customer. ... The process of globalisation and liberalisation has resulted in uniformity of policies all around the globe, thus providing room for adopting the learning's from one type of market into another. The rapidly changing market dynamics though have kept the companies on their toes. Kotler (1974) termed marketing as a set of human activities directed at facilitating and consummating exchanges. Advertising helps in influencing the consumer behaviour. While on the one hand the competition helps the consumer in getting worth of the spending, and consumer has a range of alternatives to chose from, companies too have come out with innovative ideas to reach out to the consumer with their products and brands. While analysing the rapidly changing marketing scene, Peircy (2002) terms the emerging scenario as complex, confusing, and paradoxical. The mobile phone market is full of alternatives available with whole lot of features at attractive prices. This has led to a state where mobile phone compan ies are trying to include as many features into the small gadget and convert it into a workstation or computer which can be used for talking, listening radio programmes, watching movies, storing mp3 songs and of course in the form of a phone as well. At times, it appears the advertisements tend to confuse a general customer, with so many brands around. It is indeed a very difficult choice for an average consumer to be able to figure out his/her exact needs and look for the appropriate gadget. How advertising helps or complicates toward facilitating such choices is what matters for the ad-makers worldwide. 4. Aims and Objectives My project shall aim to test the following -